The competition entries will be evaluated by an expert jury whose members will be presented later. The entry will be judged based on how well it meets the design challenge brief and the following criteria.
Sustainability
The design reduces or eliminates food waste with the use of Stora Enso’s renewable materials.
Functionality
The product is easy to use; it fulfils its purpose well and protects its contents to the required standard.
User Experience
The end-consumer appreciates the product, its value and enjoys the interaction.
Market Potential
The design meets the needs of the consumer whilst creating a desirable, aesthetically pleasing solution for the selected brand. Stands out on the shelf, potential to increase sales or reduce costs.
Innovative Use of Material
The Stora Enso renewable packaging material has been used in a favourable and innovative way. The design highlights the strengths of the selected material(s). The design is unseen, disruptive and innovative.
Production-ready
The design is scalable and can be easily taken into mass production suitable for cost-effective manufacturing.
Retail & logistics
The design takes into consideration both brick-and-mortar and online sales. It also takes into consideration the logistics of physical items including material handling, inventory, transportation, and warehousing.
During Irene’s whole career, she’s been working with foods across different categories and markets. She has many years of experience in marketing and innovation with her recent focus being plant-based food and sustainability.
Orkla Foods Europe holds leading market positions in a number of food categories and offers well-known local branded products to consumers in the Nordics, Baltics, Central Europe, and India.
