The competition entries will be evaluated by an expert jury whose members will be presented later. The entry will be judged based on how well it meets the design challenge brief as well as the following criteria.
Sustainability
The design uses renewable materials in order to reduce or remove plastic, eliminate waste and improve recyclability.
Functionality
The product is easy to use; it fulfils its purpose well and protects its contents to the required standard.
User Experience
The end-consumer appreciates the product, its value and enjoys the interaction.
Market Potential
The design meets the needs of the consumer whilst creating a desirable, aesthetically pleasing solution for the selected brand. Stands out on the shelf, potential to increase sales or reduce costs.
Innovative Use of Material
The Stora Enso renewable packaging material has been used in a favourable and innovative way. The design highlights the strengths of the selected material(s). The design is unseen, disruptive and innovative.
Production-ready
The design is scalable and can be easily taken into mass production suitable for cost-effective manufacturing.
Retail & logistics
The design takes into consideration both brick-and-mortar and online sales. It also takes into consideration the logistics of physical items including material handling, inventory, transportation, and warehousing.
Stefan is a senior creative, an innovator and curator of ideas. He is innovation lead for Nestle confectionery, operating at the cutting edge of future innovation. He is responsible for the new product development and research within packaging in the exciting world of chocolate and sweets.
Stefan is a creative, a digital evangelist, who brings together design, marketing and insights through the eyes of the consumer. He has 20 year’s global experience developed working with iconic brands and retailers who inspires and collaborates on a global scale to help realize innovation through packaging.
A visionary that embraces technology, expert in print and design elevating these to promote packaging for today’s world and passionate to create sustainable solutions for a better tomorrow.
Uwe Melichar studied Communication Design at the Muthesius University in Kiel and started his career at the branding agency FACTOR, leading the packaging sector where he already realized projects for brands such as adidas, Bosch, C&A, Huawei, Gardena, Omron, Phonak and Miele, and developing packaging designs and means of communication for clients in Japan, Russia, China, USA and various European countries. With his work he was internationally awarded by Red Dot, Pentawards, German Design Award and others.
In February 2020 he started a new business, MELICHAR Bros. with the strong will to focus on sustainable packaging projects and to work in a close cooperation with his extensive international contact network.
Since May 2018 Uwe Melichar is president of the European Brand & Packaging Design Association (epda). Uwe Melichars mantra on packaging is: ‚Increase Value, Decrease Waste‘.
