Congratulations to the winners!

Since people today want to live greener lives, they look for choices that can make the world a better place. Can you design the next generation of renewable and circular packaging?

1st place - FlatBowl

For the restaurants offering take-away, FlatBowl would really be an interesting opportunity. It stands on the table and it’s completely flat, so you don’t need much room for storage. There are some really good thoughts in it, maybe something to develop further as well. There are many designs in the food service industry, but few are as esthetic as this. This is also great from a retailer point of view, a bowl in the middle lifts the whole product and makes it look like you have more on your plate.

Read more about FlatBowl

2nd place - Shirt Packaging

This concept for online sales is great, it ticks a lot of boxes, especially functionality and fit for channel. This design has a very good execution, it has multiple uses from a retail presentation to an in-home hanger, and an e-commerce pack.

Traditionally e-commerce has had a lot of plastic, and this design would reduce it. You can easily send it without any additional packaging or take it home without a plastic bag.

It also creates a certain dramatology - unboxing experience can be rather exciting here: first you see a part of the shirt and then discover the rest. The different layers can also be used for communication.

Read more about Shirt Packaging

3rd place - Loop

The design is appealing and original and the modularity is fantastic. There is nothing more efficient than a square box! It also offers an alternative to plastic punnets and is suited for sophisticated branding and printing. It’s good for transportation and it will both display and protect the fruit also on the shelf. 

Read more about Loop


Pocket Tissues

Now, during the outbreak of the coronavirus, we are stockpiling more pocket tissues than ever before. But if we stop for a moment and think about it, ...


Phlat is a packaging concept intended to ease the handling of empty paper packaging and facilitate the recycling process. In its filled form it looks ...

Mini Moments by Greenscapes

Life moves faster than we realize, and an on-the-go lifestyle calls for products that adapt to you – not hinder you. That’s why we created Mini Moment...

Honeycomb Punnets

The Coveris Creative Team has reimagined and recreated the standard fresh produce punnet format to make a single-material, zero plastic replacement. T...

Sunshine Acres Sunflower Seeds

All Sunshine Acres sunflower seeds are organic, non-GMO, grown without pesticides, and committed to sustainable harvesting and growing practices. Suns...

Vogo Yoghurt

Vogo focuses on a circular culture to promote awareness and care for nature, whilst educating today's youth. Vogo yoghurt pots utilise paper board as ...

Honorary mentions

Nice Blades Packaging

Many products such as razor blades are sealed in difficult-to-open and environmentally questionable plastic packaging. This redesign approach asks the...


Renewable & circular toothpaste packaking. 100% renewable materials. Easy to use, easy to recycle. Extremely efficient to transport....

Crease Pack

Create packaging out of any paper, say goodbye to bubble wrap and hello to Crease Pack, A smarter and more circular alternative. Using an innovative t...

The brief

Your task is to create a packaging solution that reduces or removes fossil-based materials in food packaging or other consumer packaging by using our renewable paperboard materials innovatively. Think outside the box! 
Whatever direction you take, your goal is to reduce waste and to increase circularity of packaging. In the first phase you will be presenting your ideas and concepts digitally. However, don’t focus solely on the digital presentation, as your idea also needs to translate into a working packaging solution to be considered for selection. Design circular!

Important dates

1 Sep - 29 Nov 2020

Registration & entries

Check the brief, register to the competition and submit your digital entry.

7-31 Dec 2020

Public voting

Voting for the Public Choice Award is open.

15 Dec 2020 - 1 Feb 2021

Physical mock-ups

The 50 best will create and deliver physical mock-ups.

March 2021

Award publishing

The jury has now done its job, and the winners will be rewarded.

Up for a challenge?

Register to the competition now and start creating your digital entry.

About the contest

Recreate Packaging by Stora Enso has been encouraging and awarding creativity and excellence in packaging design since 2012. It serves as a platform for innovation and challenges designers across the world to create sustainable packaging solutions based on renewable and recyclable materials with low carbon footprint, replacing plastic and other non-renewable materials.
Many brands are now seeking renewable packaging solutions fit for circular economy. In Recreate Packaging 2021, we are challenging you to design the next generation of renewable and circular packaging!

Highlights 2018

Monster Fruits

The 1st prize in students Recreate Packaging 2018! MonsterFruits was created as a children-friendly packaging for dried fruits. Sustainability, health...

Waky-up Muesli

The winner of the Kids' Award and the 2nd prize in students! WAKY-UP is a packaging created for balanced organic food. Each box is designed for a spec...


The winner of the 3rd prize in students. The ANIMEALS concept aims to encourage children to eat more healthily by providing packaging they themselves ...

Fruit Glasses

The winner of the 1st prize in Recreate Packaging 2018! A yoghurt packaging that children could use to play with. The most important part of the Fruit...


The 2nd prize in Recreate Packaging 2018. A brand new product specifically designed for 5-8 years old kids: an “on the go” and healthy snack with drie...

Bacaly Snake

The 3rd prize in Recreate Packaging 2018. Bacaly Snake is a toy package filled up with tasty and healthy snacks. Inside are hidden tidbits as walnuts...

Smart Snack

Public Choice Award in Recreate Packaging 2018. The Smart Snack is a packaging inspired by a logical game. The child, in order to get what is in the m...

The Trophy

Each prize winner received a gorgeous trophy designed by Bea Szenfeld. Regardless of how the end result will be, the idea and the creative process is ...