Replacing plastics in packaging

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The shift away from plastics in packaging

Regulation, EPR fees, retailer requirements, and sustainability targets are driving companies to reassess where plastics are used in their packaging. Fiber-based materials offer practical ways to reduce plastics while maintaining protection, performance, and brand experience.

Where fiber can replace plastics today

We support the development of fiber alternatives for commonly plastic-dependent formats:

Pizza box from Performa Nova paperboard material

Webinar - Packaging decisions in 2026: How retail and regulatory priorities are redefining material choice

Retail packaging is undergoing transformation due to stricter waste regulations, EPR fees, and evolving preferences from both retailers and consumers.
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Download the guidebook: Material shift – Replacing plastics in food packaging

A guide to replacing plastics in food packaging, offering insights that support broader material-shift decisions.

Download the guidebook

Fiber solutions shaped by performance needs

As PPWR, retailer criteria, and internal sustainability goals evolve, fiber has become relevant in more applications — including sensitive foods. Our materials provide renewable, high-performing foundations that help reduce dependence on conventional plastics while meeting requirements for product protection, shelf-life, and efficient production.

Packaging expertise that supports the transition away from plastics

Design services structural design

Design and development for plastic-to-fiber transitions

Plastic often remains in packaging for visibility or historical reasons rather than true functional need. Modern fiber materials now enable redesigns that maintain protection and strengthen shelf appeal.

Our design team supports customers in:

  • Replacing blister packs and visibility formats with fiber alternatives
  • Achieving high-quality print, colour accuracy, and tactile effects
  • Integrating built-in tamper-evidence features without plastic wrapping
  • Developing and testing fiber concepts through prototyping and validation
  • Preparing solutions aligned with regulatory and sustainability requirements

Beyond Board people

Expert support for packaging compliance and circularity

Packaging teams face increasing demands related to recyclability, environmental performance, and regulation. We provide expertise to help integrate these requirements into your packaging decisions — learn more about our sustainability and compliance capabilities.

Reference cases with real-world impact

Circular packaging design, tea box
Packaging design services

Unpacking circular packaging design with Eveliina Juuri

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Couple shopping for frozen food
Less plastics in food packaging

Performa Nova: Helping brands navigate plastic reduction

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cartonboard packaging for liquid
Less plastics in packaging

A new carton packaging approach to hand soap refills

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Our approach: Innovation in renewable packaging

Stora Enso is at the forefront of developing lightweight fiber-based solutions that substitute plastic without compromising performance. Our innovations include:

Explore more paperboard material products.

Contact us

Need help switching from plastic to fiber-based packaging?

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