Vogue Scandinavia – Disrupting the fashion publishing industry with renewable materials and sustainability - News

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How to become the most modern magazine, a sustainability leader and to transform the publishing industry? These were questions Editor-in-Chief Martina Bonnier wanted to find an answer to when she founded Vogue Scandinavia.

Vogue Scandinavia approached Stora Enso and a strategic partnership was formed. The scope of Vogue Scandinavia and Stora Enso’s cooperation covers joint development of a renewable and recyclable magazine packaging, packaging design expertise and packaging automation, as well as product life cycle and sustainability advisory.

Watch the film and listen to Martina explaining her vision for Vogue Scandinavia.

Award-winning eco-packaging replaces plastic

Vogue Scandinavia is disrupting the publishing industry in many ways. One of the unique features of Vogue Scandinavia is its award-winning packaging concept, designed by Stora Enso. The packaging concept has been awarded the prestigious Red Dot Award, an internationally reputable recognition for outstanding design.

There are two packaging versions – Normal Edition made from corrugated board, and the Collectors Item Limited Edition made from Ensocoat by Stora Enso. All materials are fiber-based and renewable, reflecting Vogue Scandinavia's commitment to sustainability. The package replaces the traditional single use plastic wrapping used in magazines.

The magazine and packaging are carbon neutral, made with a renewable, low-carbon raw material and energy efficient production. The remaining emissions are offset by using the CarbonZero service by Stora Enso, in collaboration with compensation partner South Pole. View details of the carbon neutrality project here.

The paperboard used is a mono-material, making it easy to recycle. Paperboard materials are among the most recycled materials in Europe.